Amid a second wave of the COVID-19 pandemic, the show must go on in a “different and innovative way” says Univision.
Hosted by Dominican actress and producer Julissa Calderon (Gentefied, Revenge) and Colombian singer Sebastián Yatra, the stars of this year’s Premios Juventud Awards are J Balvin and Karol G as performers and leading nominees with 12 and 9 nominations, respectively. Joining them live from Miami are CNCO, Anuel AA, Camilo, Pitbull, Ozuna, and many more. Co-host Sebastián Yatra will also grace the stage with his duet “No Bailes Sola” with the rising Mexican star of Netflix’s Élite series, Danna Paola.
Featuring 140 nominees across 28 different categories, Univision has announced several new categories for the virtual 17th edition of the awards show such as New Generation Male & Female and The Quarantune. The Agents of Change category has already been slated, honoring Ricky Martin for his work through the Ricky Martin Foundation seeking to end human trafficking, and Becky G for her continued activism for causes like mental health awareness, poverty and gender equality and racial justice.
On a lighter note, Univision is taking a cue from J.Lo after her successful Tik Tok challenge and starting their own with the hashtag #PremiosJuventudChallenge. Fans with the best dance to “Tattoo”, the hit single by the Puerto Rican singer Rauw Alejandro, will be included in the official broadcast of the event.
This year’s show will carry on in a “different and innovative way” amid the pandemic, featuring augmented and virtual reality technologies, Univision stated. The network will follow strict guidelines and restrictions in full compliance with local authorities and public health recommendations.
Premios Juventud will air Thursday, Aug. 13 at 8 p.m. ET/PT on Univision. Learn more at www.univision.com/shows/premios-juventud
