Greeicy, recognized as one of the most innovative voices in contemporary Latin music, unveils today the official video for her hit single “Efímero.” Directed by Dario Burbano and brought to life through illustrations and animation by Fury Records, the video pairs the song’s deeply emotional narrative with a cinematic production that fuses vintage aesthetics, vibrant colors, and meticulously designed visual effects, delivering an experience that defies convention.
The “Efímero” video stands as a true artistic achievement, transporting viewers into a world where nostalgia and modernity seamlessly intersect. Each scene has been crafted to depict the fragility of human emotions through classic textures, digital art overlays, and dynamic camera movements that explore the tension between the fleeting and the eternal. Cutting-edge visual effects combined with a retro aesthetic evoke themes of transformation and loss, while bursts of vivid colors infuse the visuals with hope amidst the melancholy.
