“The song ‘Amar Así’ reflects on a relationship that is remembered through special memories and a longing for those loving moments,” Wild says. “So I tried to elaborate on those two elements and looked for a setting that would allow me to share a story of the emotions between two men and reflections of their intimate moments together.”
“This is a story that does not end in a simple video clip, but a story that introduces many questions about the before and after,” Wild continues. “I wanted to break down the idea of a man in a uniform, a man at war – the classic ideas of great adventures and travails across grand oceans. I wanted to show their more intimate moments. The power of nostalgia for a kiss and warm embraces. Memories of a love that puts you in a spell, ‘un amor asi.’“
“Amar Así” is the new single off Bomba’s GRAMMY-nominated album ‘Ayo.’ “We think this video has a very important and relevant story to share right now,” says Bomba founder Simon Mejia. “The new Colombian presidency is only an example of how lost we are politically in the world. The world is passing through a crazy time. Not only in Colombia but all around it seems like extreme conservative policies are taking over and it is pretty scary.“
“As artists our only weapon is to keep on pushing the opposite way. We are trying to remind everyone that the world should be a place where there should be no prejudice for sexual orientation, race or religion. Maybe then, we will be a better society.”
The release of the “Amar Asi” video is on the heels of the breakthrough success of Bomba’s biggest commercial hit of their career, the “To My Love (Tainy Remix).“ The remix was produced by acclaimed Puerto Rican producer Tainy and released on the ‘Amanecer (Remixed)‘ digital album in December 2016. However it did not start catching on until last winter (December 2017), as it began bubbling up as an organic hit in Mexico. The song now has more than 350 million total streams. Additionally Bomba has more than 5 million Spotify monthly listeners and is one of the Top 500 most listened to artists on the platform.
UPCOMING BOMBA ESTÉREO TOUR DATES:
8/7 – Nashville, TN – The Cowan
8/9 – Atlanta, GA – Masquerade
8/10 – Orlando, FL – The Plaza Live
8/11 – Miami, FL – The Fillmore
8/18 – Guayaquil, EC – Parque Samanes
10/6 – Guadalajara, MX
10/9 – Mexico City, MX – Pepsi Center
10/10 – Monterrey, MX – Auditorio Rio 70
10/13 – Tijuana, MX – Black Box
10/20 – Morelos, MX
11/24 – Buenos Aires, AR – Ciudad Cultural Konex
11/26 – Montevideo, UY – La Trastienda
11/28 – Santiago, CL – Teatro Caupolican
11/30 – Sao Paulo, BR – Audio
12/5 – Seattle, WA – Showbox SoDo
12/7 – Oakland, CA – The Fox Theatre
12/8 – Los Angeles, CA – The Novo
12/11 – Boston, MA – Paradise Rock Club
12/12 – New York, NY – Terminal 5
12/13 – Silver Spring, MD – The Fillmore
12/15 – Chicago, IL – Thalia Hall
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